Well, almost. Thanks to Compete and subsequent coverage from TechCrunch we are able, for the first time, to perform apple-to-apple usage comparison with Google Spreadsheets and Zoho Sheet. This was not possible in our previous attempt because traffic breakdowns on docs.google.com and zoho.com were not available to the general public.
So, how does EditGrid stand among Google Spreadsheets and Zoho Sheet, the three major player in this sector to date?
Not bad, though still lots of room for improvement. In a typical eat-our-own-dogfood fashion I have, once again, plotted the statistics on an online spreadsheet on EditGrid. One of the most important findings is that EditGrid stands way above Zoho Sheet in terms of unique visitors, and actually outscores Zoho Sheet in terms of pageviews by more than twofold. EditGrid also compares favourably with its partner ThinkFree Office, doing better in all three metrics despite ThinkFree having the complete suite. Surely there’s still some way to go before EditGrid can catch up on Google Spreadsheets, given its platform strategy with its Gmail integration, yet the statistics have also shown that EditGrid has cemented its place as the second most popular online spreadsheet in the market.
How accurate is this picture, though? As with the last publicly available statistics on Google Docs from Nielson//NetRatings (link to PDF here), the Compete statistics have serious limitations — most importantly it covers only the US market, where Google is the strongest. EditGrid (and, to a certain extent, Zoho and ThinkFree) targets a worldwide market and do indeed have a broad user base from all over the world, having seen the first million-view financial spreadsheet from Hongkong. Our own statistics on Google Analytics back up this claim: in terms of both unique visitors and pageviews, we boast a much better figure than those on Compete.
(NB: the November 2007 statistics are not complete as data from 2007-11-01 to 2007-11-13 are not counted. See the “Notes” sheet for details.)
Being second in market is not something that we are proud of. We will continue to improve the product and drive real use-cases to make EditGrid the most popular online spreadsheet despite Google’s platform effect. It’s hard, but doable. And we’d be interested to know if we remove “Google” from Google Spreadsheets, and let user choose purely from the product quality standpoint, what would these figures have become.